23 years ago in 1990, Hyundai opened its first import auto terminal in Portland. Almost two decades down the line, the South Korean automobile giant stands tall amongst the competitors as they channelized the two millionth Hyundai into the American soil through the said port.
It was nothing less of a herculean task for the Korean manufacturer to challenge the existing US market, which was well covered by the Japanese, American and European car manufacturers. However quality, comfort and uniqueness blended with unmatchable prices paved the way for this triumphed day.
Hyundai relies heavily on the Portland Port for its imports. The first imported vehicle can be traced back to 1986, when there were mostly Excel subcompact automobiles. For a year, the company conducted extensive research on various ports in the US. Finally, in 1989, they inked an agreement with the Portland’s Governor Office – confirming that the port will be used as Hyundai’s primary port of entry in States.
As the time passed by, the volume of sales increased and so did the magnitude of port. Nevertheless, it was a mutual accommodation, as in the initial stages the port financed the construction of $12.2 million floating dock contemplated by the state of the art import facility.
Due to the generosity extended by the state of Oregon and the devotion shown by Hyundai, 275,000 cars rolled out of the Portland in the year 2012, and today the facility is extended over 130-acre. The terminal will see further extension of $2.8 million in the coming years.
Hyundai and the Portland Port have also contributed meaningfully towards the local economy, not only does the port provided new jobs, but also pumped millions of dollars into the local market.